Brand Designer

Fisher & Paykel Appliances, Auckland, New Zealand

April 2024 - Present

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As Brand Designer for Haier Home and Fisher & Paykel Home Solutions,
I lead the development and execution of brand design across consumer-facing channels, trade, and internal communications. I collaborate with internal teams and external partners to interpret briefs, apply design thinking, and deliver creative solutions that are cohesive and on-brand.

 

A key part of the role is shaping and evolving these emerging brands, including finalising guidelines, building templates for creative consistency, and providing direction to other designers and the wider marketing team. I ensure design is applied effectively across digital and print assets, while continuously looking for ways to improve collateral and customer experience. I also contribute to future brand storytelling by brainstorming content ideas and creating shot lists to support photoshoots.

 

Outside of my role, I was selected for the Fisher & Paykel Leadership Development Programme. Through six cross-functional modules and team-based learning challenges, I explored leadership tools and models, reflected on my practice, and developed confidence navigating complex business contexts.

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Global Marketing Designer

Fisher & Paykel Appliances, Auckland, New Zealand

August 2021 - April 2024

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As a Global Marketing Designer for Fisher & Paykel, Haier, and DCS, I created strategic, brand-consistent campaigns across global markets, tailored to the needs of varied audiences. My work spanned print, in-store POS, social media, animation, and paid media placements.

 

I supported my Team Leader by leading and reviewing projects, and acted as the main contact for inducting new designers. I also grew through a personal development plan and completed the nine-month Thrive mentorship programme for women. Paired with a senior mentor, I explored career goals, built confidence, and expanded my network, contributing to a culture of inclusion and leadership at Fisher & Paykel.

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Intermediate Digital/Graphic Designer

Flight Centre Travel Group, Auckland, New Zealand

July 2018 - August 2021

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I worked across digital and print design as lead designer for the Corporate Brands, attending planning and workflow meetings, managing job delegation, and serving as the key contact for ideation and feedback. The role demanded strong attention to detail, time management, and organisation.

 

I also supported creative work across all Flight Centre brands, producing press ads, TVCs, POS, banners, social content, digital screens, and video. I thrived in a fast-paced, deadline-driven environment, regularly pitching new campaigns and leading major projects such as the Travel Expo and leadership conferences, working closely with Event Managers, print suppliers, and Campaign Leaders.

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Graphic Designer 

PAN Media, Hamilton, New Zealand 

July 2015 - July 2018 

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At PAN Media, I managed multiple projects and deadlines across several Account Managers, designing a range of print collateral including logos, stationery, brochures, posters, signage, and packaging. I also created website layouts, programmatic banners, and social media content, while preparing client presentations and print-ready files. Above all, I delivered effective design solutions that met each client’s needs and specifications.

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School of Media Arts Academic Staff Member

Waikato Institute of Technology, Hamilton, New Zealand

February 2017 - February 2018

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As a part-time lecturer, I taught two full-semester classes for first-year tertiary students. This involved teaching Adobe software (Photoshop, Illustrator, InDesign), design fundamentals, and file setup for offsite printing. I also supported students through feedback and guidance, monitored progress, and graded all completed assessments. 

 

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Graphic Design Intern

PAN Media, Hamilton, New Zealand 

May 2015 - July 2015 

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As an intern for PAN Media, my role was to create eye catching print collateral while working with the creative director.